
Designing with Intention: How to Build Websites That Truly Work
Designing with Intention: How to Build Websites That Truly Work August 26, 2025
August 19, 2025
By March 15 2029 every publicly trusted SSL/TLS certificate will expire in just 47 days, a massive change from today’s typical 398-day lifespan. This shift was mandated by the CA/Browser Forum’s Ballot SC-081v3 and it’s going to reshape digital security and certificate operations.
Despite this major change,
92% of businesses lack any certificate automation setup. An entire workday each month spent manually recertifying, an operational nightmare.
Let’s explore the deadlines and what you can do about it.
Below are the lifespan reduction phases:
Security First: Shorter certificate lifespans limit exposure if a cert is stolen or compromised.
Automation by Necessity: This push will force organizations to move away from manual tracking to adopt robust automation.
Future Proofing: shorter validity means you can adapt to new rotating keys or revoke compromised certs with minimal disruption
If you’re amongh the 92% of businesses that don’t have automation set up yet, this can cost you.
Get ahead of the curve and start looking into automation with your certificates. Let’s Encrypt pioneered free 90-day certs and full automation via ACME protocol. Now today many providers offer full lifecycle automation for various tech stacks.
Even with automation options available, most businesses don’t have the expertise or bandwith to implement them correctly. That’s exactly where a web agency becomes invaluable.
By 2029, the SSL/TLS certificates that onces lasted a year will drop to just 47 days. That means you will need to renew your certificate roughly 8 times a year. If you haven’t started the automation process, you need to do it now. Your staff and website will thank you for keeping your website’s HTTPS alive!
Your opportunity now is to get ahead of the curve, embrace the automation process and prevent future outages. And if you don’t have the expertise internally? Partnering with a web agency means you’ll never need to lose sleep over SSL/TLS renewals again.
Embrace the changes. It’s time to automate your certs, or let someone automate it for you.
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