2025 Website Checklist: 7 Must-Have Features for Your Business Success
May 24, 2025
Article Type: Web DesignMobile usage is dominating, attention span is shrinking. Whether you’re a start-up or an established business, your website is one of your company’s most powerful marketing tool. Let’s go over some of the critical features your website needs for success in 2025
Feature #1: Lightning Fast Page Speed
The stats don’t lie. The slower your website, the faster the customer leaves. In business, a couple of seconds of delay can cost you thousands of dollars in revenue.
Best Practices to You can Apply to your Website in 2025
- use image formats like WebP
- Allow browser caching and compress your files
- minimize your javascript and css
- Utilize CDN’s (content delivery networks)
Feature #2: Simple Navigation and Site Architecture
You should be able to find anything on your site within 3 clicks.
Clean Structure, Good SEO
Making sure you have proper site architecture enables site crawlers to obtain your information correctly. This will boost your visibility and Authority
Feature #3: Security Protocols, SSL, and Backups
SSL certificates encrypt data and allows users to know you care about security. Browsers will mark your website as “not secure” if you are only using HTTP. The best time to switch was yesterday, the next best time is now.
Having back ups in place allows your site to be ready in case something goes wrong. Don’t make the mistake of losing years of data because you didn’t have backups in place.
Feature #4 : Mobile Optimization is a MUST
Please make your websites mobile first. It’s how google indexes your page. Poor mobile performance creates poor SEO.
Feature #5: Clear Call To Action
Users don’t want to figure out what you do. They want a clear message on what you bring to the table.
Use a headline that attracts and a Call To Action
Here are some you can use:
Most Common Purpose CTAs
Ecommerce: Buy, Shop, Order, Reserve, Save, Add to Cart, Pick, View
SaaS conversion: Try, Get Started, Subscribe, Sign Up
Non-profit conversion: Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or community: Subscribe, Join, Sign Up, Refer,
Freebie giveaway: Download, Get, Grab, Claim, Take advantage of
General: Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up
SaaS conversion: Try, Get Started, Subscribe, Sign Up
Non-profit conversion: Donate, Commit, Volunteer, Adopt, Give, Support
Newsletter or community: Subscribe, Join, Sign Up, Refer,
Freebie giveaway: Download, Get, Grab, Claim, Take advantage of
General: Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up
Feature #6: Testimonials, Case Studies, Social Proof
We want to see Authentic Reviews. Showcasing your clients builds credibility.
Feature #7: Seamless Integration with your CRM
Collect leads and have them in your CRM, set up automated emails , and even a 24/7 chatbot.
Bonus Features that can help users stay on your site for longer
interactive animations.
personalization engines.
videos.
Mistakes to Avoid when Making Your Website
Don’t add too many features.
Don’t add too many features.
Don’t add too much text.
In 2025, you need to make sure you are enhancing the user experience, build trust, and drive meaningful results. If you’re looking to revamp your website to build a better customer experience and drive more sales, contact us today.